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Building effective personalization engines hinges on the quality and segmentation of your data. Moving beyond basic collection, this deep dive explores concrete, actionable techniques for processing, cleaning, and segmenting user data to enable truly targeted and dynamic personalization. These metho...

Effective personalized content strategies hinge on a deep understanding of audience data—how to collect, analyze, and operationalize it to deliver hyper-relevant experiences. While foundational concepts like segmentation and data collection are well-covered, this guide delves into the technical in...

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